Why is every internet based video shows a “The ScreenSavers” recreation.
I am really loving the whole internet and online video evolution we are seeing. I think it sortof started with podcast, then people realized they can do the same with video so now there are tons of online video shows for you to watch. The internet is a really good place for video if you have the connection speeds to take advantage of what there is to offer. The traditional television stations see it also. Many of today’s TV programs can be found online. Most of the major networks have their own websites where you can watch shows. or you can go somewhere like iTunes, Amazon Unboxed and Hulu.com to either purchase or watch free streaming full length TV shows.
Of coarse we all would like to watch our favorite TV shows online, but the internet is its own entity. On the internet, the TV networks are guest, there are already Internet based video and media networks that started online and are the owners of the space. The problem, the way it seems…
TV networks will eventually snatch that ownership away from the people who today are the pioneers of online video entertainment.
Why do I say that. Well its really our own fault. "our" meaning people who consider themselves "internet people". When you look at who online is doing it big with online video a few places come to mind. Of coarse Revision 3, Podshow, Cnet and a few others. Each having some pretty popular shows.
First lets take a look at the advantages of having an online show. Before that, Id like to mention that when I say online show, I’m not talking about the clips you see at sites such as Youtube or Break.com. Well, creating an online show takes a lot less money. You can get by with lesser cost in camera and lighting, you are pretty much in control of the content. Although bandwidth cost money, you can publish and distribute the show yourselves, sometimes for free. Those advantages make creating an online show accessible to a lot of people (which is why there is so many out there).
Now lets look at the problems with online shows, and the reason why I think Traditional television may eventually take over the space.
1. The Talent (or lack there of)
Most online shows are about a specific topic or niche, and the people hosting are usually people that are really knowledgeable on the topic. but you have to remember, every geek is not an actor. There are a lot of personalities out there, which is good for the types of shows we have been seeing. But to go beyond what we have been seeing, it has to go beyond personality and subject knowledge. This makes more sense after you read the next step.
2. Every show is the same
This is the biggest holdback I see. When you go check out all of the shows, they are basically the same thing over and over, with different subject focuses. I mentioned it before as having a "The screen savers" style show over and over again. 1-4 people sitting in front of a camera talking about thier favorite subject, interviewing people, holding up a product. The only differences in these shows are the subject, the personality, and how well the video is edited on a Mac. I hate to pic on Revision 3 because I love their shows and think they are the best at what they do right now, but check out their shows
- Diggnation - 2 guys sitting on a couch talking about top news stories
- The Giga Om show - a guy and a girl sitting on a couch talking about the tech industry with the occasional interview
- System - 1 or 2 guys in various locations talking about fixing, building, hacking various tech items or equipment.
- Tekzilla - 1 or 2 people sitting at a table evening news style, talking about tech with the occasional on location spot or interview
- Pixel perfect - a guy talking about photoshop and photo editing techniques.
See what I mean? Internet Video has to one day go beyond that format and start having a little variety. How about a comedy, a drama. Imagine creating a show with an ongoing story that people couldn’t wait to watch every week? If we keep making the same shows over and over, like how it is going now,we will undoubtedly hand over the potential "internet Tv as an alternative" to the traditional tv networks. Why couldn’t a Revision 3 rival ABC on the same level? The question we want people to be asking is this.
Should I watch "Lost"on ABC or "Crossed" on Revision 3? ("crossed" being a completely fictitious name, but Kevin feel free to use it if you want, just mention me).
But the question we may end up with is this..
Should I watch "Lost" on TV or online?
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March 27th, 2008 at 6:53 pm
I think the Screen Savers is the model because it works. “Internet people” flock to shows that have cool tech content. Plus, it is much harder to write scripts, hire actors, hold rehearsals, etc., which is what would be required for an online drama. Furthermore, it’s questionable how many people would tune in to watch such content. I suppose Lonelygirl was somewhat successful, but I would imagine that far more ad content is directed toward the viewers of Revision3.
March 27th, 2008 at 8:32 pm
look at Tikibar tv. that show is different. They did their own thing. They created an actual show, with plots and comedy and story telling etc and it is an entertaining show.
I didnt mention the Totally Rad show in the blog post, they are always doing little skits, reenacting scenes etc. there you have 2 “aspiring” actors and a Director.
Those 2 are examples of the direction we should be seeing thing go more often than they do now.
I think that if there is no advancement, commercial TV networks are going to take over and pretty much absorb everything we are seeing now. How many of those internet show host do you think will be offered jobs at ABC?
March 28th, 2008 at 2:06 pm
When I think of online video shows the first thing that comes to mind is Chris Pirillo. Even though his show is somewhat boring he gets a lot of attention.
March 30th, 2008 at 3:20 pm
I’ve found FOX’s and NBCs online shows to be great. There were a few shows I was following last year that I couldn’t always catch when they aired. It was good to be able to catch up a few shows at a time during my downtime.