Is Yahoo really the number one search engine?
I stand by my belief that more “regular” internet users use Yahoo over Google.
I know the other day I was talking about how Alexa had Yahoo number one in the rankings. That is overlooked a lot due to the fact that “techie’s” love Google. Google gets all the press but Yahoo is really on top.
You’d notice the blog post I wrote the other day may have been comparing apples to oranges. A discussion with a friend about the subject lead to his reasoning to “just using Yahoo”.
“Yahoo is convenient. You have news headlines, sports, my email, and a search bar all right there. I don’t have to do anything”
Pretty much the same reasoning people had for staying with AOL past its prime back in the day. But that reasoning also lead to another thought, which contradicts what I was saying in the other blog post.
Thinking about what my friend said made me realize something that I wasn’t considering when I spoke about it before. The people that are using Yahoo aren’t necessarily using Yahoo search.
They are using Yahoo email. They are looking at the sports scores and reading news headlines. I think overall Yahoo does indeed gets used more than Google, but as a search engine I think people spend less time on Yahoo than Google.
Even my friend from above admitted that when he really needs to search for things he goes to Google and Yahoo is just used casually.
Other post you may find interesting
- Search engine wars and guess what, Yahoo is beating Google (according to Alexa)…who wouldve thought?
- The Yahoo toolbar gets no respect. Does it deserve any?
- Want a new homepage? Dont forget about iGoogle
- Woohoo!!! I so hope this happens. Microsoft + Yahoo
- Is it time to start promoting other search engines along with Google?


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